12 Days of Personal Branding – Day 2


On the second day of Christmas my brand strategist advised to me; 

Set measurable goals

and have a very clear and focused VP.

Once you have clarity on your vision and purpose you can put yourself through a goals exercise that looks at where you want to be over the next 10 years.

With some goals you will have a clearer picture of where you want to be, by when. But distractions will arise that will cause you to stop and question your direction or make you reconsider a decision. That is why the second VP – Values & Passions – are an equally important appointment that you make early in the personal branding process.

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