On the second day of Christmas my brand strategist advised to me;
Set measurable goals
and have a very clear and focused VP.
Once you have clarity on your vision and purpose you can put yourself through a goals exercise that looks at where you want to be over the next 10 years.
With some goals you will have a clearer picture of where you want to be, by when. But distractions will arise that will cause you to stop and question your direction or make you reconsider a decision. That is why the second VP - Values & Passions - are an equally important appointment that you make early in the personal branding process.