On the fifth day of Christmas my brand strategist advised to me;
Make it u-n-i-q-u-e
Decide on a niche
Conduct a 360,
Set measurable goals
and have very clear and focused VP’s.
It’s no longer enough to have X years experience and a good qualification – sometimes those are just the entry stakes to get considered. There are many out there with similar skills and experience – you need to have something more that differentiates you.
What is it that you do that no-one else does?