On the seventh day of Christmas my brand strategist advised to me;
Have a clear PBS,
Know your key strengths,
Make... it... u-n-i-q-u-e.
Decide on a niche,
Conduct a 360,
Set measurable goals,
and have very clear and focused VP’s.
When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures that and becomes your guiding mantra as you move your personal brand forward. This is your PBS – Personal Brand Statement.