12 Days of Personal Branding – Day 7


On the seventh day of Christmas my brand strategist advised to me;

Have a clear PBS,

Know your key strengths,

Make... it... u-n-i-q-u-e.

Decide on a niche,

Conduct a 360,

Set measurable goals,

and have very clear and focused VP’s.

When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures that and becomes your guiding mantra as you move your personal brand forward. This is your PBS – Personal Brand Statement.

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