In a conversation with a senior management client recently it was interesting to observe that even with a list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper.
They are currently working for a large Fortune 500 company where a strong internal profile and personal brand is key to getting the next opportunity or promotion, but no-one has even shown them how to do it - authentically.
This was their dilemma. How to brag without appearing brash, arrogant or just plain big headed?
Here are 10 ways that you can market your talents without feeling unclean or sleazy!
1. Know exactly what it is you do to or for others.
You need to be able to express this in a very short, memorable sentence, so that when people have a particular issue that you can solve they immediately think of you. Most 'branders' will tell you it has to be 12 or less words, some say 7, some say even 2 or 3. Whatever it ends up being make it impactful.......
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