Are you letting your personal brand slide?

Army powerpoint 

When ever you have to make a presentation it is an opportunity to also communicate your personal brand - but that does not have to be in the use of slides - it might actually be by NOT using slides that you can make your message even stronger and more memorable.

In attending a conference last week I saw the opposite uses of PowerPoint - one that enhanced the presentation, message and ultimately the personal brand of the speaker and the other a lesson in boring your audience or at the very least getting them questioning the accuracy of their last eye exam!

In a 45+ minute keynote the first speaker created buzz, excitement and clear messaging with the use of just 6 slides - and to be honest she probably could have dispensed with those and we would not have noticed.

The 2nd day speaker used predominantly words, black & white and drove a number of poeple to leave - either through relying on slides a crutch versus a tool or the fact that in a room of 500+ trying to read 10 lines on a slide is impossible.

When you next present be mindful of your audience and also ensure that what you are doing is a reflection of your brand and it is memorable for the right reasons.

What do you do in your presentations to make them a reflection of your personal brand? Add your toonies worth.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Steve Rosen

    Great point, Paul.
    I just read this excellent article on Slate on a similar theme. It includes some links to good video examples of how to use Powerpoint – or slides in general – the right way, including the now famous Al Gore presentation from ‘An Inconvenient Truth’. Some of his statements may now be discredited… but it was still a great presentation!
    http://www.slate.com/id/2253050/

  • Great article link, thanks Steve.

  • Imran M. Ismail

    Hi Paul
    Your point is very valid. What your present is who you are.
    The following link is a bit out of topic but it tell us how we can use power point more effectively especially for communicating statistics.
    http://www.ted.com/talks/lang/eng/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

  • Thanks for the link Imran

  • Absolutely! Thanks for this Paul, a great example of the KISS principle – less is more.
    I think many of us have overused technology at some time, usually when we lacked confidence in our message, or in our ability to convey our message. I agree that letting that kind of uncertainty get the better of your message will get the better of your audience, and of your brand.

  • great points Susan, thanks for the comment