Brand & Culture More Important Than Money

Brandheat According to a recent poll by SEI (a provider of solutions to the financial services industry) Relationship Managers in the industry are more likely to stay at their current employer based on culture versus compensation.

69% said Culture was making them stay and 56% had said was the original reason they joined – 59% placed brand and reputation as the main reason for choosing.

This is not just going to apply to financial services but many industries. As markets tighten and companies again consider retaining the best and looking for others they are going to have to take in many other considerations in constructing an enticing package.

We are now seeing many companies starting to incorporate the use of personal branding in to their development and training programs as a differentiator – engaging and retaining their brightest and best to the future leaders.

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