Know More About Your LinkedIn Connections Personality

One of the challenges with communications in today’s hyper connected world is that much of it is not done by actually talking to someone and rarely face to face. Many initial exchanges are done via email or text and we do not even know the person, let alone have met them. This ‘lack of connection’ when […]

Don’t Accept Your New Job Until You Take These 7 Actions

You will likely be lucky to go all the way through your career without making a job move that you later regret. It’s not easy choosing a company or leadership team that fits exactly with the way you think, act and want to operate. Technology is creating new industries, fast growing companies and increased opportunities […]

Why Facebooks Job Feature is Good News for LinkedIn

LinkedIn has constantly suffered from the label and perception that it is a glorified resume bank versus an integrated and engaging network. The intention of the much-criticized new desktop user interface was to increase engagement and use of the platform. However with numerous glitches, ‘deprecated’ features (a term LinkedIn likes to use to explain retired […]

Tell LinkedIn What You Think

Well, do you have it yet? Hopefully (or perhaps not) you now have the new LinkedIn desktop user interface. What are your thoughts? If it’s confusing there is a useful 3-minute starter video that gives you a quick new look overview. There is no ignoring it, the overwhelming response has been negative. Some very negative. Some of […]

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement! This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl […]

5 Places to be Personal in Profiles to Get Noticed Online

When was the last time you asked a personal question in a business meeting? Chances are recent. One client meeting I had, just before the holidays, involved at least 25% of the time the two of us covering every subject from politics to parenting to pasta and everything in between. None of which had a […]

The One Question I Always Get on Personal Branding

7 Steps to keeping your personal brand alive and authentic in 2017

Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]

Does Your Personal Brand Have a Purpose?

The Inukshuk is a symbol that has always resonated with me – “A guide for the right direction”. Sometimes one of the hardest parts of the work in defining your personal brand is identifying your purpose. Mother Theresa was a great example of someone with a purpose- to help the poor in Calcutta. Another is […]