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Celebrity branding

The Good & Bad About Gwyneth Paltrow’s LinkedIn Profile

Time magazine gushingly reported this week that “Gwyneth Paltrow Has a Seriously Extensive LinkedIn Profile”. But on closer examination her profile may not even reach ‘All Star’ status, which is the ideal minimum that you want your profile to be. You can view her profile by clicking here. There are several good things to notice; Well taken headshot, interestingly using black and white which is different. Good use of a custom header… Read More »The Good & Bad About Gwyneth Paltrow’s LinkedIn Profile

Lessons From Discover Your Personal Brand Conference – The All Star Panel

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This past weekend I had the opportunity to speak again at the Discover Your Personal Brand Conference.  DYPB 2016 was different from 2014 in a number of ways.

The focus was more toward small business and the caliber of speaker, panels and attendees was awesome. There were many inspiring young Canadians in attendance that really gave me a lift about the future of our country. All held within the back drop of Telus’ state of the art office in downtown Toronto, an environmental LEED building, bursting with technology and balanced with space and light.

The opportunity to attend conferences is always a big investment, even if its local so it was great to get such a rich experience. 

After introductions from the motivating conference organizer and founder Bobby Umar and keynotes from the always excellent Mark Bowden and inspiring Real Food for Real Kids founder Lulu Cohen-Farnell the highlight of the first evening for me was the Personal Brand Leadership All Star Panel. They were;

Cameron Gordon, Head of Communications, Twitter – Moderator
Erin Bury, Managing Director at 88 Creative
Jennifer Ettinger, Founder & President at Fit Your Style
Jagmeet Singh, MPP, ONDP Deputy Leader
Bobby Umar, Founder, Raeallan & DYPB

Full bios and more details on the schedule http://www.dypb.ca/schedule/ and other speakers can be found here http://www.dypb.ca/speakers/ 

Here is a Summary of the questions and panel answers;

Read More »Lessons From Discover Your Personal Brand Conference – The All Star Panel

The 3 Problems Everyone Has With Personal Branding And How We Solved Them

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Growing up, we lived about 30 miles west of Central London and could easily access one of the City’s expansive subway lines (the oldest in the world). They whisked us in to the ‘big smoke’ in under an hour. Day trips to London were events eagerly looked forward to and  I have long lasting memories of standing on an underground platform, hair and face being pushed with warm air as the train whistled in to the station and hearing a clear and authoritative voice say;

“Mind the gap”

Last week, Phil Sayer, whose warning to travellers to “mind the gap” is one of the most used on the London Underground, died at the age of 62. Along with his wife, also a voiceover professional, their voices are heard on trains and at railway stations around Britain. They are often apologizing for cancellations and delays. He was quoted as saying……Read More »The 3 Problems Everyone Has With Personal Branding And How We Solved Them

What Do You Think of Stephen Harper’s LinkedIn Profile?

Even with our recent election here in Canada and the continuing barrage of media coverage for the Presidential race down in the US (still a year away!!) I still do not tire of reading about politics. It may be my British upbringing, but I have always been interested in the subject, at local, regional and national level as well as internationally. My career personal branding coaching and former recruitment mind always… Read More »What Do You Think of Stephen Harper’s LinkedIn Profile?

Can Your LinkedIn Profile Become Your Obituary?

My Dad, like most English people, was a huge newspaper reader. He always said he checked the obituaries on a daily basis. If he wasn’t mentioned he got on with his day! The UK has more daily newspapers than most countries have magazines! If we had a blue recycling box back in my childhood, we would have needed at least two just for all the newspapers we used to get… Read More »Can Your LinkedIn Profile Become Your Obituary?

The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers?  Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you can custom the web address where your LinkedIn profile is placed, it is like your… Read More »The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

10 Ways To Display Your Talents At Work Without Feeling Sleazy, or Brash!

In a conversation with a senior management client it was interesting to observe that even with their list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper or share them as a way of promoting themselves at work. And this was even though they were looking for that next project or promotion. Working… Read More »10 Ways To Display Your Talents At Work Without Feeling Sleazy, or Brash!

An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

“Everybody is a moon, and has a dark side which he never shows to anybody.” – Mark Twain Three separate lunar events occurred at the same time on September 27th, what was called by some as a Super Harvest Blood Moon. This event has happened only five times since 1900. The last time was in 1982, and it won’t happen again until 2033. On top of that this blood moon was… Read More »An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

How To Take The Headache Out Of Profile Photos on Linkedin

According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. Like it or not others are making decisions regarding your profile photo, or lack of one. The challenge is we may not be the best judge of choosing our own headshot.   If you want to get some anonymous feedback on… Read More »How To Take The Headache Out Of Profile Photos on Linkedin

Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?