Don’t Accept Your New Job Until You Take These 7 Actions

You will likely be lucky to go all the way through your career without making a job move that you later regret. It’s not easy choosing a company or leadership team that fits exactly with the way you think, act and want to operate. Technology is creating new industries, fast growing companies and increased opportunities […]

Why Facebooks Job Feature is Good News for LinkedIn

LinkedIn has constantly suffered from the label and perception that it is a glorified resume bank versus an integrated and engaging network. The intention of the much-criticized new desktop user interface was to increase engagement and use of the platform. However with numerous glitches, ‘deprecated’ features (a term LinkedIn likes to use to explain retired […]

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement! This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl […]

The One Question I Always Get on Personal Branding

7 Steps to keeping your personal brand alive and authentic in 2017

Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]

Does Your Personal Brand Have a Purpose?

The Inukshuk is a symbol that has always resonated with me – “A guide for the right direction”. Sometimes one of the hardest parts of the work in defining your personal brand is identifying your purpose. Mother Theresa was a great example of someone with a purpose- to help the poor in Calcutta. Another is […]

What Every Smartphone Owner Ought To Know About Personal Branding

In recent weeks we have seen two very different brand stories when it comes to the latest smartphones. The launch of the iPhone 7 has been accompanied by all the pre-launch build up that Apple does so well and that leads to increased demand. We have seen images of the ‘Apple Junkies’, who have already […]

Learn To Personally Brand From The Worlds Greatest Olympians

With the Olympics, the great thing about living in one country and coming from another is I get to cheer for both, because I have double the chance of celebration. Go Canada, Go Great Britain! Having worked with a number of former athletes, the Olympics give me the opportunity to witness great triumphs and disappointments […]

Stop! This Conference Guerrilla Information Could Change Your Life

The following story is an example of how the actions recommended in this series of articles can work for you. Whilst they are intended mostly for longer conferences they can apply and work equally well to one off events. How to be a Conference Guerrilla – Part 1 – Pre-Conference can be read here.  In […]

What the LinkedIn Acquisition by Microsoft Might Mean to You

There had been rumours in the past of LinkedIn seeking strategic partners or an acquirer, with several technology companies being the possible ‘one’.  Yesterday saw the news that the successful one will be Microsoft. My initial thought is I hope this has positive results for many of the areas that LinkedIn seems to be falling short on with […]