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Corporate branding

How to ACE Connecting Your Personal Brand to Your Work

Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value.  Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how you see yourself.” Curt Coffman This became evident after a New York Times article last Sunday… Read More »How to ACE Connecting Your Personal Brand to Your Work

4 Steps to Turn Social Media Into a Positive Customer Service Experience

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of articles I have written based on my opportunity to attend the annual Tweetstock.ca Conference in… Read More »4 Steps to Turn Social Media Into a Positive Customer Service Experience

Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

5 Insider Secrets to Grow Your Brand Online Fast

This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast

5 Vine Secrets You Wish You Knew One Year Ago

  Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago

5 Lessons I Learned From Organizing a TEDx Event

  “Learning never exhausts the mind” – Leonardo Da Vinci Conversations were going on everywhere. People were connecting with new faces, or others they knew but in a new way. They now had something stronger in common. Some were even catching up with people they had not seen in years. The local speakers were in high demand with peoples questions and congratulations.  The energy was electric and contagious.  This was how it… Read More »5 Lessons I Learned From Organizing a TEDx Event

Food Brand Alphabet Quiz

The majority of quizzes and surveys on social media I ignore or even go to the trouble of blocking or deleting. But once in a while one comes along that appeal to my brand mind. This one seeing if you can identify the food packaging from just one letter was fun. I only scored 14/26. Do you think you can do better? Post your score in the comments below! Here is… Read More »Food Brand Alphabet Quiz

Are You the Director of YOUR First Impressions?

The kids and I are on a road trip, heading down to Boston to visit my brother. First overnight stop was at what I thought was going to be just another hotel. But I was wrong.   From first stepping in to the lobby of Hampton Inns in Sayre, Pennsylvania we were made to feel like we might be the only people staying there that night. The funny thing is… Read More »Are You the Director of YOUR First Impressions?

Are You Marketing for This Year, Right Now?

I have been a big fan of Gary Vaynerchuk for a long time, perhaps like many of you. But this new keynote has really made me sit up and think. Quite likely the most important 40 minutes you might spend on developing yourself and your business this year!  Enjoy. WARNING: In true GaryVee style this carries an explicit language warning! [youtube id=”ay7jpEMLxnw”]  

I’m Stuck in Philly!

A trip for some client training in Philadelphia turned a little reminiscent of the move “Planes Trains & Automobiles” due to the snowstorm back in Buffalo. The training wrapped up on Wednesday, the same day as the storm and all flights were cancelled back to Buffalo. I was put on standby for the next morning with the next available firm seat being Saturday!! One cancellation and four standby bumps later… Read More »I’m Stuck in Philly!