Listen to the full episode People will often say they make a buying decision based on a gut feeling or reaction. It’s probably more likely they will do that around the initial reaction but it’s much more likely a lot more thought and activity happen before that final sale is made. With so much technology available at our fingertips we have a lot that can help us Why you’ve… Read More »Building Your Personal Brand with Science
Unless you have erased Facebook from your world you can’t help to have noticed the announcement last week about their changing the company name to Meta. We can all speculate as to the reason behind this, beyond the inevitable PR spin from Facebook, and perhaps tie it back to the bad press and coverage they have been receiving lately. But there is a lot more to the name change than… Read More »Have You Thought of Re-Naming Yourself?
Halloween was not a celebration for me growing up in the UK. In fact, it was never even on our radar as kids. The big fall event for us was always Guy Fawkes Day on November 5th. This is a classic British, slightly twisted, celebration of religion-inspired attempts to blow up the government and execute the conspirators and involves large fires, burning human effigies and setting off huge amounts of… Read More »5 Personal Brand Lessons for You From Halloween
Last week I posted a poll on social media asking for people’s choice on the next James Bond. I also asked for one of the options whether it was time for a female Bond? Daniel Craig doesn’t think there should be by the way. Of the two names I picked, 38% preferred George Clooney and 29% Jennifer Lawrence. Whilst not statistically significant it was interesting to see some of the… Read More »This is ‘No Time to Die’
I love a slice of fresh fruit pie as much as the next person. If it’s rhubarb and there is a little whipped cream or vanilla ice cream on it, so much the better. It gives you that warm, homely feeling, like something you know well. By the way, did you know Fortinos the grocers do baked half pies? Which would be different of course from half-baked pies! How cool… Read More »Pat a Cake, Pat a Cake, Personal Brand
Sunsets on Lake Huron are pretty hard to beat, but I have to admit a tinge of sadness as I watched one set for one of the final times this summer. In the words of fellow Englishman, William Shakespeare, “Summer’s lease hath all too short a date.” Perhaps you felt the same way, especially this summer after what has gone on the last 18 months, like me, you may have… Read More »Summer is a State of Mind
Have you ever used a mucus recovery system? Chances are there is one on your desk or at least in your office. The term came from an actor in a US-based show I was watching. They were deciphering a hospital bill trying to figure out what a $25 charge was for a “mucus recovery system” It made me think about how clearly you need to communicate or market real estate… Read More »If You Are Confusing, You Are Losing
3 times storytelling will enhance and 3 times it will damage your brand. You want prospects and clients to make an emotional connection to your real estate investing business and your brand. Often we are told that storytelling is the way to do that. For that to happen it NEEDS to be;1. Engaging – attention spans are diminishing by the day.2. Easy to follow – sometimes visual or storyboards can… Read More »How Are You Telling Your Real Estate Investing Story?
Being slipshod with your marketing campaigns can make or break a relationship. But usually, if I see a mistake I am inclined not to judge unless it’s a blatant disregard for doing good work. If the marketing still works……… What about you – is it a Forgive, Forget or Fail?
“How did you hear about us?” That question is probably still the primary source of marketing measurement for many real estate investing business owners. Which might be okay if your marketing is minimal or haphazard. But if you are starting to strategically plan more regular and perhaps in-depth or sophisticated campaigns you will want some solid metrics to fathom their effectiveness. Sticking your face on a giant billboard, side of… Read More »Are You Measuring Marketing Effectiveness?