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Career

How to attract, hire and retain successful employees

We are living in unprecedented times with the current job market. Employers are finding it hard to hire. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion.  Due to this massive reshuffling of skills and careers, it has become an employee’s market, where they are calling the shots and employers are scrambling for the… Read More »How to attract, hire and retain successful employees

5 Personal Brand Lessons for You From Halloween

Halloween was not a celebration for me growing up in the UK. In fact, it was never even on our radar as kids. The big fall event for us was always Guy Fawkes Day on November 5th. This is a classic British, slightly twisted, celebration of religion-inspired attempts to blow up the government and execute the conspirators and involves large fires, burning human effigies and setting off huge amounts of… Read More »5 Personal Brand Lessons for You From Halloween

The Top Business Skill You Don’t Use Enough

The storm that blew through Bruce County a few weeks ago left a trail of downed trees including 7 on my partner’s property. It’s always a shame to see any tree disappear because of the benefit they have on the environment and we will be replacing them x3 at least. What it did mean was a lot of lumber that needed cutting up, chopping and splitting. Of course, this wood… Read More »The Top Business Skill You Don’t Use Enough

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. ????  I did one post without a photo that flopped,… Read More »Publish and Be Damned

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

Is Sharing a Recommendation Good Personal Branding or Just Bragging?

This article was prompted by a connection who was wondering what else they could be doing with the great recommendations they get on LinkedIn. There was some concern that although this person is a very genuine person and not one for exaggeration they feared it was going to be seen as bragging. It got me thinking. I certainly think from a personal branding perspective recommendations are underutilized and I would… Read More »Is Sharing a Recommendation Good Personal Branding or Just Bragging?

The Good, The Bad and The Ugly of Buzzwords

LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?