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How to attract, hire and retain successful employees

We are living in unprecedented times with the current job market. Employers are finding it hard to hire. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion.  Due to this massive reshuffling of skills and careers, it has become an employee’s market, where they are calling the shots and employers are scrambling for the… Read More »How to attract, hire and retain successful employees

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?

Did you see this new LinkedIn posting feature?

LinkedIn can be a frustrating beast at the best of times. The platform has numerous glitches and errors that need addressing, some of them have been going on for months. And then on the other hand they launch a new feature which you have to question the purpose or the value of, like this latest one in the posting into your newsfeed. This is being rolled out fairly rapidly so… Read More »Did you see this new LinkedIn posting feature?

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

3 Must Use Features Inside LinkedIn to Raise Your Personal Brand Visibility

Since the re-launch of its user interface, LinkedIn has been regularly rolling out new features and add on’s to the platform that really helps with increasing engagement and networking, and for LinkedIn’s goal, of keeping users on the platform for longer. Many of these features may not surprise you because you have had the benefit of them on other social networks like Facebook for a while. LinkedIn is often late… Read More »3 Must Use Features Inside LinkedIn to Raise Your Personal Brand Visibility

How to Keep Notes About Your LinkedIn Interactions

When Linkedin updated their user interface they did away with a useful Notes tool that attached to each profile along with the ability to tag that person. This is now only available in the higher end premium accounts such as Sales Navigator. A very useful Chrome extension is Dux-Soup – strange name, useful tool. “You can take and save notes on each profile such as: have sent invites or a… Read More »How to Keep Notes About Your LinkedIn Interactions

How Do I Search My LinkedIn Contacts Locations?

There could be a number of reasons for wanting to find one of your connections on LinkedIn by location; You are looking to relocate to that area and want some help finding a new job or place to live. You are going to be in that area for other meetings or a conference and want to make the most of the trip by connecting with others. Someone has asked for… Read More »How Do I Search My LinkedIn Contacts Locations?