The One Question I Always Get on Personal Branding

7 Steps to keeping your personal brand alive and authentic in 2017

Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]

Will Today be Trump or Clinton’s Best Day at Work?

By the end of the day, one of the candidates may well be looking back to today as one of their best days at work, at least so far. Of course, the work for the successful President of the United States is only just beginning, some future days maybe best days and some may be […]

Can LinkedIn Tell You What Your Salary Should Be?

There are a lot of changes happening with LinkedIn right now, and more to come, so watch this space! The latest new feature to roll out in the US, Canada, and the UK is a salary calculator called LinkedIn Salary. “Earlier this year, LinkedIn emailed members asking them to anonymously disclose their salaries”, said Ryan Sandler, a […]

Are Skills Endorsements on LinkedIn Really Worth Anything?

Many believe that the endorsements, given by others, of your skills on your profile, are next to worthless. Following several acquisitions of companies in the artificial intelligence (A.I.) space, LinkedIn has been incorporating some of the technology into upgrades of its platform. This includes looking to make the endorsements of skills more relevant to those viewing your […]

Don’t Make the Mistake of Telling Your Boss Your Are Looking for a New Job

A big source of revenue for LinkedIn is it’s recruiter focused accounts. Naturally (as in the ad above) they want to make the platform attractive to recruiters. But not all candidates are public about their job searching intentions because they fear their boss may find out. Now LinkedIn has introduced a feature that you can […]

What Every Smartphone Owner Ought To Know About Personal Branding

In recent weeks we have seen two very different brand stories when it comes to the latest smartphones. The launch of the iPhone 7 has been accompanied by all the pre-launch build up that Apple does so well and that leads to increased demand. We have seen images of the ‘Apple Junkies’, who have already […]

Easy Marketing of Brand You Even a Newbie Can Do It

One constant in today’s work world is change. Look at the jobs available now and in the future and the older you are then the more likely they have little relation to what you thought you might be doing when coming out of school. Making yourself a viable candidate in this changing landscape falls to […]

Lessons From Discover Your Personal Brand Conference – The All Star Panel

This past weekend I had the opportunity to speak again at the Discover Your Personal Brand Conference.  DYPB 2016 was different from 2014 in a number of ways. The focus was more toward small business and the caliber of speaker, panels and attendees was awesome. There were many inspiring young Canadians in attendance that really […]