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Power of Words: SEO & Copywriting to Boost Your Personal Brand

Read time: 9 minutes. This week we are going to learn the secrets to crafting content that stands out, positions your personal brand, and keeps your readers engaged. Website copy and content in general are an often overlooked part of marketing and branding your real estate business. Positioning personal brand content to reach more people is essential in today’s digital age. It allows you to expand your reach and make… Read More »Power of Words: SEO & Copywriting to Boost Your Personal Brand

How to attract, hire and retain successful employees

We are living in unprecedented times with the current job market. Employers are finding it hard to hire. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion.  Due to this massive reshuffling of skills and careers, it has become an employee’s market, where they are calling the shots and employers are scrambling for the… Read More »How to attract, hire and retain successful employees

Leveraging Livestreaming to Build Your Personal Brand

Ever given up on a brilliant idea for your personal brand before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming.  A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to… Read More »Leveraging Livestreaming to Build Your Personal Brand

5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand

How to create 23 pieces of content in 3 hours with Jas Takhar

Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand.  When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create… Read More »How to create 23 pieces of content in 3 hours with Jas Takhar

“Wrong Sort of Snow!”

“Wrong sort of snow” This was a famous British Rail or maybe London Underground (and overground) announcement in the UK once. We had the unusual event of wet slushy snow that caused the electric trains to fail to pick up and connect with the live track and not be able to run. It of course caused commuter nightmare journeys and many a recall of “Do you remember the day when?”… Read More »“Wrong Sort of Snow!”

Have You Thought of Re-Naming Yourself?

Unless you have erased Facebook from your world you can’t help to have noticed the announcement last week about their changing the company name to Meta. We can all speculate as to the reason behind this, beyond the inevitable PR spin from Facebook, and perhaps tie it back to the bad press and coverage they have been receiving lately. But there is a lot more to the name change than… Read More »Have You Thought of Re-Naming Yourself?

5 Personal Brand Lessons for You From Halloween

Halloween was not a celebration for me growing up in the UK. In fact, it was never even on our radar as kids. The big fall event for us was always Guy Fawkes Day on November 5th. This is a classic British, slightly twisted, celebration of religion-inspired attempts to blow up the government and execute the conspirators and involves large fires, burning human effigies and setting off huge amounts of… Read More »5 Personal Brand Lessons for You From Halloween

Are You Meeting in Person Again?

This past week I had the almost forgotten pleasure of attending a live event. It was a comedy night, which probably was even more attractive to many who attended given we have not had a lot to laugh about over the last 18 months. Initially, it felt a little disconcerting, sitting next to someone I did not know. Of course, everyone was masked and vaccination status had been checked at… Read More »Are You Meeting in Person Again?

The Top Business Skill You Don’t Use Enough

The storm that blew through Bruce County a few weeks ago left a trail of downed trees including 7 on my partner’s property. It’s always a shame to see any tree disappear because of the benefit they have on the environment and we will be replacing them x3 at least. What it did mean was a lot of lumber that needed cutting up, chopping and splitting. Of course, this wood… Read More »The Top Business Skill You Don’t Use Enough