Why Facebooks Job Feature is Good News for LinkedIn

LinkedIn has constantly suffered from the label and perception that it is a glorified resume bank versus an integrated and engaging network. The intention of the much-criticized new desktop user interface was to increase engagement and use of the platform. However with numerous glitches, ‘deprecated’ features (a term LinkedIn likes to use to explain retired […]

Tell LinkedIn What You Think

Well, do you have it yet? Hopefully (or perhaps not) you now have the new LinkedIn desktop user interface. What are your thoughts? If it’s confusing there is a useful 3-minute starter video that gives you a quick new look overview. There is no ignoring it, the overwhelming response has been negative. Some very negative. Some of […]

3 Profile Updates to do Right Now With the New LinkedIn Interface

The little bundle of joy has arrived! Paul Copcutt and his MacBook Air are ecstatic to welcome LinkedIn Desktop User Interface into their world! Appeared unexpectedly on the 16th February 2017 at 3,37 pm EST Big brother Mobile App is happy to welcome his little sibling. Visit our LinkedIn Profile and watch UI blossom! Well […]

How to Add Personality to Your Personal Brand

“85% of your financial success is due to your personality, ability to communicate, negotiate and lead. Only 15% is dependent on technical skills.” Carnegie Institute of Technology The challenge we are facing is that whether you believe the often misquoted figures that our attention spans are less than goldfish they are plummeting. The average adult […]

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement! This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl […]

3 Positive Aspects of LinkedIn’s Redesign for Your Personal Brand

So it’s official, it’s finally arrived. Well, at least LinkedIn’s blog is announcing it’s imminent arrival to your computer soon – the New Desktop Redesign.  You can watch the promo video here that shows you some of the features; If you have been following this news it was back in the fall last year that […]

The One Question I Always Get on Personal Branding

7 Steps to keeping your personal brand alive and authentic in 2017

Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]