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5 Personal Brand Lessons for You From Halloween

Halloween was not a celebration for me growing up in the UK. In fact, it was never even on our radar as kids. The big fall event for us was always Guy Fawkes Day on November 5th. This is a classic British, slightly twisted, celebration of religion-inspired attempts to blow up the government and execute the conspirators and involves large fires, burning human effigies and setting off huge amounts of… Read More »5 Personal Brand Lessons for You From Halloween

Are You Meeting in Person Again?

This past week I had the almost forgotten pleasure of attending a live event. It was a comedy night, which probably was even more attractive to many who attended given we have not had a lot to laugh about over the last 18 months. Initially, it felt a little disconcerting, sitting next to someone I did not know. Of course, everyone was masked and vaccination status had been checked at… Read More »Are You Meeting in Person Again?

This is ‘No Time to Die’

Last week I posted a poll on social media asking for people’s choice on the next James Bond. I also asked for one of the options whether it was time for a female Bond? Daniel Craig doesn’t think there should be by the way. Of the two names I picked, 38% preferred George Clooney and 29% Jennifer Lawrence. Whilst not statistically significant it was interesting to see some of the… Read More »This is ‘No Time to Die’

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?

The Good, The Bad and The Ugly of Buzzwords

LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?

A Personal Brand to MARVEL

There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL

Procrastination, Power Blending, Promise and Personal Branding

Oh, boy, have I been procrastinating! I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you. I have had plenty of opportunities to share good examples of personal branding and how it might relate to… Read More »Procrastination, Power Blending, Promise and Personal Branding

What Does Headbanging, Coffee and Smartcars Have to do With Your Personal Brand?

A few weeks ago I had the pleasure of being interviewed by a fello Brit and entrepreneur James Burchill – The Side Hustle Coach for his You Tube channel. I have been a guest on several podcasts and local shows over the years and what I loved about James’ interview was how differently branded it was; It took place in his car, a Smartcar (and yes he came up with… Read More »What Does Headbanging, Coffee and Smartcars Have to do With Your Personal Brand?

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement!

This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl cartoons too by visiting his website.

The commercials and the half-time show are for many the primary reason they watch the game. Some people even plan whole parties around the ad breaks rather than the game itself.

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