If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers? Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you […]
The JUNOS are an annual award celebration of Canadian music talent. You may not need a red carpet to highlight your own awards but if you have been recognised you need to let others know about it, no-one else is going to do it for you.
How important is consistency when it comes to your brand? The Juno music awards are a good example.
Olympic Winners from Paul Copcutt on Vimeo. This past two weeks the Olympics has been a great spectacle. Obviously I am a little biased given my UK heritage, but team GB did fantastically as host nation and in the medals. I loved what the Royal Mail did for each GB gold medal won. Overnight they produced a stamp […]
Given the plethora of TV shows – everybody's got talent. One of the fun activities at our recent family camp was 'Talent Night'. Whilst it is generally arranged for the children to participate, we could not resist. We ended up delivering a re-worked version of LMFAO's "Party Rock Anthem" based on the camp. We managed […]
This Thursday see's the longest day in the Northern hemisphere. The Summer Solstice is the almanac's 'official' start of the summer (it actually starts at 7.09 pm on the 20th). I love the summer – it is filled with great memories of kids playing freely, trips to the beach, clear skies, bbq's and warm weather. The […]
Through my wife's business I have had the opportunity to be connected to Keith Kochner at Mentorfish.com for the last few months and have found his teaching exactly what we need in the 21st century. Lots of great content, he is prolific with new insights and learnings – even for someone like me who tends […]
This weekend see's the induction of Guns & Roses in to the Rock & Roll Hall of Fame in Cleveland – minus Axl Rose. In fact his long running dispute with some of the original band members seems to be continuing to the point where he has asked not to be included in to the […]
The very public resignation by Greg Smith from Goldman Sachs last week using an op-ed piece in the NewYork Times is not a recommended tactic for your career! Certainly not at the top of your personal brand communications plan! However, what he did was good personal branding. One of the very first exercises that I […]
Do you love YOU enough? How often do you take time to reflect on your strengths? I would quite confidently suggest very little. In my work with leaders and employees in Fortune 500 Companies the most under leveraged part of their personal brands are their core strengths. Your core strengths are the things that […]