Skip to content

Music

4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy

You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy

The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers?  Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you can custom the web address where your LinkedIn profile is placed, it is like your… Read More »The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

Do you make memorable personal brand connections?

  • by

  Olympic Winners from Paul Copcutt on Vimeo.  This past two weeks the Olympics has been a great spectacle. Obviously I am a little biased given my UK heritage, but team GB did fantastically as host nation and in the medals.  I loved what the Royal Mail did for each GB gold medal won. Overnight they produced a stamp of the winners and then painted all the mail boxes in the winners home towns… Read More »Do you make memorable personal brand connections?

Everybody’s Got Talent – Are people noticing yours?

  • by

Given the plethora of TV shows – everybody's got talent. One of the fun activities at our recent family camp was 'Talent Night'. Whilst it is generally arranged for the children to participate, we could not resist. We ended up delivering a re-worked version of LMFAO's "Party Rock Anthem" based on the camp. We managed to stay on stage! But will not be threatening LMFAO's status anytime soon! They certainly have… Read More »Everybody’s Got Talent – Are people noticing yours?

In the summertime, when the weather is high………

This Thursday see's the longest day in the Northern hemisphere. The Summer Solstice is the almanac's 'official' start of the summer (it actually starts at 7.09 pm on the 20th). I love the summer – it is filled with great memories of kids playing freely, trips to the beach, clear skies, bbq's and warm weather.  The song in the video above just captures a lot of that for me (check out… Read More »In the summertime, when the weather is high………

What is holding you back from your personal brand?

  • by

Through my wife's business I have had the opportunity to be connected to Keith Kochner at Mentorfish.com for the last few months and have found his teaching exactly what we need in the 21st century. Lots of great content, he is prolific with new insights and learnings – even for someone like me who tends to explore and read a lot!  Keith is coming to Toronto next week to hold… Read More »What is holding you back from your personal brand?

Why having an Axl to grind damages your personal brand

  • by

This weekend see's the induction of Guns & Roses in to the Rock & Roll Hall of Fame in Cleveland – minus Axl Rose. In fact his long running dispute with some of the original band members seems to be continuing to the point where he has asked not to be included in to the induction. With very lawyer type language and a very impersonal letter to "the hall, band… Read More »Why having an Axl to grind damages your personal brand

It’s time to play the music, its time to hit the lights – its time to stand by your personal brand

  • by

The very public resignation by Greg Smith from Goldman Sachs last week using an op-ed piece in the NewYork Times is not a recommended tactic for your career! Certainly not at the top of your personal brand communications plan! However, what he did was good personal branding. One of the very first exercises that I get clients to undertake and a core part of the personal brand building foundation is… Read More »It’s time to play the music, its time to hit the lights – its time to stand by your personal brand

What’s Love Gotta Do With It? – Your Personal Brand That Is!

  Do you love YOU enough? How often do you take time to reflect on your strengths? I would quite confidently suggest very little. In my work with leaders and employees in Fortune 500 Companies the most under leveraged part of their personal brands are their core strengths. Your core strengths are the things that you do so naturally and so well that you perform them almost sub-consciously. When I… Read More »What’s Love Gotta Do With It? – Your Personal Brand That Is!

100 Toonies Worth

  • by

With consistency and progression comes change. As you spend more time consistently delivering on what you say your brand is and find your career progressing in the right direction, you are going to reach a point where new challenges and opportunities arise. New skills are developed and new ways to communicate your uniqueness present themselves.  This week see's the 100th edition of the Tuesday Toonie weekly e-tip, which I feel… Read More »100 Toonies Worth