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When is a Good Time to be Thankful?

I do like the occasional slice of pumpkin pie but definitely not one of those people who go crazy over the pumpkin spice latte options! How about you – anything and everything pumpkin or can you leave it? Here in Canada this weekend it is Thanksgiving. This is not a celebration we had in the UK, although there was always a harvest festival of some sort. I have always wondered… Read More »When is a Good Time to be Thankful?

This is ‘No Time to Die’

Last week I posted a poll on social media asking for people’s choice on the next James Bond. I also asked for one of the options whether it was time for a female Bond? Daniel Craig doesn’t think there should be by the way. Of the two names I picked, 38% preferred George Clooney and 29% Jennifer Lawrence. Whilst not statistically significant it was interesting to see some of the… Read More »This is ‘No Time to Die’

Are You Measuring Marketing Effectiveness?

“How did you hear about us?” That question is probably still the primary source of marketing measurement for many real estate investing business owners. Which might be okay if your marketing is minimal or haphazard. But if you are starting to strategically plan more regular and perhaps in-depth or sophisticated campaigns you will want some solid metrics to fathom their effectiveness. Sticking your face on a giant billboard, side of… Read More »Are You Measuring Marketing Effectiveness?

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. ????  I did one post without a photo that flopped,… Read More »Publish and Be Damned

What’s Important Right Now?

May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes.  We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?

Is it a Mayday or May Day?

I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence.  Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

The Good, The Bad and The Ugly of Buzzwords

LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords