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Web/Tech

Power of Words: SEO & Copywriting to Boost Your Personal Brand

Read time: 9 minutes. This week we are going to learn the secrets to crafting content that stands out, positions your personal brand, and keeps your readers engaged. Website copy and content in general are an often overlooked part of marketing and branding your real estate business. Positioning personal brand content to reach more people is essential in today’s digital age. It allows you to expand your reach and make… Read More »Power of Words: SEO & Copywriting to Boost Your Personal Brand

Leveraging Livestreaming to Build Your Personal Brand

Ever given up on a brilliant idea for your personal brand before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming.  A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to… Read More »Leveraging Livestreaming to Build Your Personal Brand

5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand

How to create 23 pieces of content in 3 hours with Jas Takhar

Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand.  When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create… Read More »How to create 23 pieces of content in 3 hours with Jas Takhar

Have You Thought of Re-Naming Yourself?

Unless you have erased Facebook from your world you can’t help to have noticed the announcement last week about their changing the company name to Meta. We can all speculate as to the reason behind this, beyond the inevitable PR spin from Facebook, and perhaps tie it back to the bad press and coverage they have been receiving lately. But there is a lot more to the name change than… Read More »Have You Thought of Re-Naming Yourself?

Are You Measuring Marketing Effectiveness?

“How did you hear about us?” That question is probably still the primary source of marketing measurement for many real estate investing business owners. Which might be okay if your marketing is minimal or haphazard. But if you are starting to strategically plan more regular and perhaps in-depth or sophisticated campaigns you will want some solid metrics to fathom their effectiveness. Sticking your face on a giant billboard, side of… Read More »Are You Measuring Marketing Effectiveness?

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. ????  I did one post without a photo that flopped,… Read More »Publish and Be Damned

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?