Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement! This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl […]
Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]
Since the advent of social media, I doubt there have been many events that have garnished as many comments, engagement, and mainstream media column inches as the US Presidential election, and in particular about Donald J. Trump. I have often cited Trump, the businessman, as an example of a strong personal brand. He often followed […]
By the end of the day, one of the candidates may well be looking back to today as one of their best days at work, at least so far. Of course, the work for the successful President of the United States is only just beginning, some future days maybe best days and some may be […]
All Hallows Eve is the time of the year dedicated to remembering the dead. It seems fitting that on Halloween we reflect on the personal brand lessons from the news last week that Twitter will be closing down their 6-second video app Vine. It may have come as a surprise to many of you, however, […]
Time magazine gushingly reported this week that “Gwyneth Paltrow Has a Seriously Extensive LinkedIn Profile”. But on closer examination her profile may not even reach ‘All Star’ status, which is the ideal minimum that you want your profile to be. You can view her profile by clicking here. There are several good things to notice; Well taken […]
We can often worry about the piling up inbox that is getting added to every day we are away. It spoils our vacation. Here is one tip to lessen that.
Be sure that your online personal brand building is not diluting your efforts or message.
With the Olympics, the great thing about living in one country and coming from another is I get to cheer for both, because I have double the chance of celebration. Go Canada, Go Great Britain! Having worked with a number of former athletes, the Olympics give me the opportunity to witness great triumphs and disappointments […]
This past weekend I had the opportunity to speak again at the Discover Your Personal Brand Conference. DYPB 2016 was different from 2014 in a number of ways. The focus was more toward small business and the caliber of speaker, panels and attendees was awesome. There were many inspiring young Canadians in attendance that really […]