Why Your Personality is Key

Let’s conduct an experiment.LinkedIn’s data that says making online impression takes between 5-10 seconds, and you had to choose the one word that you think best captures your personal brand essence and makes an impact on the next person you meet, what is it?   If you had to choose the one word that you […]

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement! This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl […]

3 Positive Aspects of LinkedIn’s Redesign for Your Personal Brand

So it’s official, it’s finally arrived. Well, at least LinkedIn’s blog is announcing it’s imminent arrival to your computer soon – the New Desktop Redesign.  You can watch the promo video here that shows you some of the features; If you have been following this news it was back in the fall last year that […]

5 Places to be Personal in Profiles to Get Noticed Online

When was the last time you asked a personal question in a business meeting? Chances are recent. One client meeting I had, just before the holidays, involved at least 25% of the time the two of us covering every subject from politics to parenting to pasta and everything in between. None of which had a […]

3 End of Year Actions for Your LinkedIn Profile

As we enter the final 30 days or so of 2016, your thoughts may turn to the new year, fresh perspectives, new ambitions, and goals. Your professional online presence should be one of those areas that you take a moment to review and ensure you are set for 2017.  For many of you, your digital impression […]

The One Question I Always Get on Personal Branding

7 Steps to keeping your personal brand alive and authentic in 2017

Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]

3 Critical Personal Brand Lessons From the Closing of Vine

All Hallows Eve is the time of the year dedicated to remembering the dead. It seems fitting that on Halloween we reflect on the personal brand lessons from the news last week that Twitter will be closing down their 6-second video app Vine. It may have come as a surprise to many of you, however, […]

Are Skills Endorsements on LinkedIn Really Worth Anything?

Many believe that the endorsements, given by others, of your skills on your profile, are next to worthless. Following several acquisitions of companies in the artificial intelligence (A.I.) space, LinkedIn has been incorporating some of the technology into upgrades of its platform. This includes looking to make the endorsements of skills more relevant to those viewing your […]