7 Things You Need to Know About Personal Branding

Lessons from 20 years since 'The Brand Called You'

This year is the 20th anniversary of Tom Peter’s article in Fast Company entitled “The Brand Called You.” Most recognize the article as the ‘birth’ of personal branding or at the least the first time that the concept of having a personal brand appeared on the business radar. If you Google “Brand Called You” the […]

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use […]

Don’t Accept Your New Job Until You Take These 7 Actions

You will likely be lucky to go all the way through your career without making a job move that you later regret. It’s not easy choosing a company or leadership team that fits exactly with the way you think, act and want to operate. Technology is creating new industries, fast growing companies and increased opportunities […]

The One Question I Always Get on Personal Branding

7 Steps to keeping your personal brand alive and authentic in 2017

Image Fast Company Magazine August 1997 Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least […]

Will Today be Trump or Clinton’s Best Day at Work?

By the end of the day, one of the candidates may well be looking back to today as one of their best days at work, at least so far. Of course, the work for the successful President of the United States is only just beginning, some future days maybe best days and some may be […]

Easy Marketing of Brand You Even a Newbie Can Do It

One constant in today’s work world is change. Look at the jobs available now and in the future and the older you are then the more likely they have little relation to what you thought you might be doing when coming out of school. Making yourself a viable candidate in this changing landscape falls to […]

Learn To Personally Brand From The Worlds Greatest Olympians

With the Olympics, the great thing about living in one country and coming from another is I get to cheer for both, because I have double the chance of celebration. Go Canada, Go Great Britain! Having worked with a number of former athletes, the Olympics give me the opportunity to witness great triumphs and disappointments […]

Lessons From Discover Your Personal Brand Conference – The All Star Panel

This past weekend I had the opportunity to speak again at the Discover Your Personal Brand Conference.  DYPB 2016 was different from 2014 in a number of ways. The focus was more toward small business and the caliber of speaker, panels and attendees was awesome. There were many inspiring young Canadians in attendance that really […]

Discover Your Personal Brand 2016 #DYPB16

Last chance to book tickets for #DYPB16 – dypb.ca  TODAY only! Half Price Tickets to #DYPB16 #Toronto Aug 12-13. Buy One Get One Free! picatic.com/DYPB16 #BOGO over 50 experts & speakers on personal branding