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Self employed

The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin

In the age of social media, anyone can have fifteen minutes of fame, garnering an audience for their personal brand all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers. However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there… Read More »The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin

3 Steps to Help Stop This Year Being a Turkey For You

I couldn’t quite believe my eyes on a run the other morning through the streets of Hamilton. I knew the days were drawing in and so the light was less, but I could see this black mass running toward me on the sidewalk. My first thought was ‘skunk’! I was ready to turn around or sprint across the road. But it was too big and it certainly did not have… Read More »3 Steps to Help Stop This Year Being a Turkey For You

Are You Using These Visuals in Your Marketing?

The old saying of a picture tells a thousand words rang true when I walked into the washrooms at the golf clubhouse. It’s been fun this summer to pick up golf clubs again after a decade of not playing. Part of the reason was a reward to me and the other was finding a social and networking outlet that could still be done safely. A bonus was I found visual… Read More »Are You Using These Visuals in Your Marketing?

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. ????  I did one post without a photo that flopped,… Read More »Publish and Be Damned

ONLY Do These 7 Things in 2019

Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019

Is No WiFi A First World Problem?

NO WIFI. I know it’s a first world problem that we have all faced at one time or another. But the more and more we become reliant on being constantly connected the more heart stopping this can be. Especially after coming back to the first full day of work after the holidays. You have deadlines to meet, appointments made, documents to share, a webinar to attend or conference call to… Read More »Is No WiFi A First World Problem?

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

Is It Finally Time to Move Your LinkedIn Profile?

A recent workforce survey by the recruiting firm Spherion found that as many as 85% of workers have some sort of side hustle, earning some form of supplementary income. So the timing of a recent LinkedIn profile update (or rather return) could be good news for many of you.  Making others aware either verbally, with a website or online with your LinkedIn profile may not make sense to everyone. in fact, according… Read More »Is It Finally Time to Move Your LinkedIn Profile?

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017