Listen to the full episode People will often say they make a buying decision based on a gut feeling or reaction. It’s probably more likely they will do that around the initial reaction but it’s much more likely a lot more thought and activity happen before that final sale is made. With so much technology available at our fingertips we have a lot that can help us Why you’ve… Read More »Building Your Personal Brand with Science
The storm that blew through Bruce County a few weeks ago left a trail of downed trees including 7 on my partner’s property. It’s always a shame to see any tree disappear because of the benefit they have on the environment and we will be replacing them x3 at least. What it did mean was a lot of lumber that needed cutting up, chopping and splitting. Of course, this wood… Read More »The Top Business Skill You Don’t Use Enough
“In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way.” Yesterday saw the passing of the probably much lesser known Microsoft co-founder Paul Allen. Quite possibly one of the most influential people of the late 20th and early 21st Centuries and not only because he helped popularize the most prevalent… Read More »What Will be Your Personal Brand Legacy?
A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?
If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers? Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you can custom the web address where your LinkedIn profile is placed, it is like your… Read More »The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.
It has often been said that breakfast is the most important meal of the day. For me, growing up, my Dad always ensured we walked out of the door to school with full stomachs after a 3 course breakfast! It is certainly one of the meals I always like preparing for company, or when the kids have friends for sleepovers. On occasion we will have breakfast out. And I do… Read More »Are you offering the unexpected?