Why Facebooks Job Feature is Good News for LinkedIn

LinkedIn has constantly suffered from the label and perception that it is a glorified resume bank versus an integrated and engaging network. The intention of the much-criticized new desktop user interface was to increase engagement and use of the platform. However with numerous glitches, ‘deprecated’ features (a term LinkedIn likes to use to explain retired […]

Tell LinkedIn What You Think

Well, do you have it yet? Hopefully (or perhaps not) you now have the new LinkedIn desktop user interface. What are your thoughts? If it’s confusing there is a useful 3-minute starter video that gives you a quick new look overview. There is no ignoring it, the overwhelming response has been negative. Some very negative. Some of […]

How to Add Personality to Your Personal Brand

“85% of your financial success is due to your personality, ability to communicate, negotiate and lead. Only 15% is dependent on technical skills.” Carnegie Institute of Technology The challenge we are facing is that whether you believe the often misquoted figures that our attention spans are less than goldfish they are plummeting. The average adult […]

Why Your Personality is Key

Let’s conduct an experiment.LinkedIn’s data that says making online impression takes between 5-10 seconds, and you had to choose the one word that you think best captures your personal brand essence and makes an impact on the next person you meet, what is it?   If you had to choose the one word that you […]

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement! This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl […]

3 Positive Aspects of LinkedIn’s Redesign for Your Personal Brand

So it’s official, it’s finally arrived. Well, at least LinkedIn’s blog is announcing it’s imminent arrival to your computer soon – the New Desktop Redesign.  You can watch the promo video here that shows you some of the features; If you have been following this news it was back in the fall last year that […]

5 Places to be Personal in Profiles to Get Noticed Online

When was the last time you asked a personal question in a business meeting? Chances are recent. One client meeting I had, just before the holidays, involved at least 25% of the time the two of us covering every subject from politics to parenting to pasta and everything in between. None of which had a […]