A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed. Although they had thousands of followers and connections the engagement on their posts was low. Why was that and what could be done? My advice resulted in this message from my connection a couple of days later; Wow. You weren’t wrong. ???? I did one post without a photo that flopped,… Read More »Publish and Be Damned
A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?
Meeting someone in person and leaving a lasting impression is tough in today’s go-go, short attention span, digitally-driven world. You may even dread the networking event or professional conference precisely because of that reason. This is often because we are told too many inconsistencies or the latest gimmicks when it comes to saying who we are and what we do – commonly known as the Elevator Pitch. These often sound… Read More »Is It What You Say or How You Say It?
Jerry Springer, the salacious TV host and one-time Mayor of Cinncinatti, once said “Someone said I had a face for radio and a voice for newspapers” You are probably tired of hearing everyone telling you that to get noticed anywhere you must be using video. But what happens if you are not comfortable in front of or using a camera? What if Video is Not For Me? Not everyone is… Read More »What Happens If You Don’t Have a Face for Video?
Marshall McLuhan, Canadian philosopher and predictor of the internet 30 years before it existed, coined the phrase “The medium is the message” With the changes that have happened with LinkedIn and the fact we have so much information ‘thrown’ at us, 1:1 personal messaging is starting to increase in importance and have a real impact on the platform. Take the following CUE when messaging your network; Clarify your intent. People… Read More »3 Quick LinkedIn Messaging Tips
This article was prompted by a connection who was wondering what else they could be doing with the great recommendations they get on LinkedIn. There was some concern that although this person is a very genuine person and not one for exaggeration they feared it was going to be seen as bragging. It got me thinking. I certainly think from a personal branding perspective recommendations are underutilized and I would… Read More »Is Sharing a Recommendation Good Personal Branding or Just Bragging?
It was Heraclitus, the pre-Socractic Greek philosopher who said that “Change is the only constant in life” and I am beginning to think this must be LinkedIn’s tagline or mission statement! LinkedIn has been on a tear for quite sometime hinting about or making changes, tweaks and improvements and some unnecessary or at least not urgent changes too! Even though you might just have got to the point of having… Read More »Have You Suddenly Become Invisible on LinkedIn?
LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords
Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources. But Googling someone only gets you so far. With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?
We all have times on LinkedIn where we seem to get a flood of irrelevant connection requests. You check your network notifications, see the invite and think “Why has this person reached out to connect?” You see no relevance in their background or experience and with that awful generic invitation message you have no idea if they really are trying to connect with you for a specific reason or they… Read More »Tired of too many irrelevant LinkedIn connection requests?