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Y.O.U. (Your Operating Uniqueness)

5 Personal Brand Lessons for You From Halloween

Halloween was not a celebration for me growing up in the UK. In fact, it was never even on our radar as kids. The big fall event for us was always Guy Fawkes Day on November 5th. This is a classic British, slightly twisted, celebration of religion-inspired attempts to blow up the government and execute the conspirators and involves large fires, burning human effigies and setting off huge amounts of… Read More »5 Personal Brand Lessons for You From Halloween

Is It What You Say or How You Say It?

Meeting someone in person and leaving a lasting impression is tough in today’s go-go, short attention span, digitally-driven world. You may even dread the networking event or professional conference precisely because of that reason. This is often because we are told too many inconsistencies or the latest gimmicks when it comes to saying who we are and what we do – commonly known as the Elevator Pitch. These often sound… Read More »Is It What You Say or How You Say It?

What Happens If You Don’t Have a Face for Video?

Jerry Springer, the salacious TV host and one-time Mayor of Cinncinatti, once said “Someone said I had a face for radio and a voice for newspapers” You are probably tired of hearing everyone telling you that to get noticed anywhere you must be using video.  But what happens if you are not comfortable in front of or using a camera?  What if Video is Not For Me? Not everyone is… Read More »What Happens If You Don’t Have a Face for Video?

How on Target is Your Barista?

Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?

Is Sharing a Recommendation Good Personal Branding or Just Bragging?

This article was prompted by a connection who was wondering what else they could be doing with the great recommendations they get on LinkedIn. There was some concern that although this person is a very genuine person and not one for exaggeration they feared it was going to be seen as bragging. It got me thinking. I certainly think from a personal branding perspective recommendations are underutilized and I would… Read More »Is Sharing a Recommendation Good Personal Branding or Just Bragging?

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?

ONLY Do These 7 Things in 2019

Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019

A Personal Brand to MARVEL

There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

Are You Guilty of This on LinkedIn?

  The other morning I walked outside, the collection of shattered glass was the telltale sign that my son’s car had been broken in to. The opportune thief had passed by, looked in, smashed the window, rifled around and helped themselves to whatever they had seen on the back seat and probably in less than a couple of minutes they were gone. Unfortunately, this happens. Someone for a variety of reasons looks… Read More »Are You Guilty of This on LinkedIn?