Celebrity CEO’s and their personal brands – continued……


A Globe and Mail article this week continues on the theme I blogged about the other day, Steve Jobs recent stepping down from day to day involvement at Apple and the subsequent share price drop http://paulcopcutt.typepad.com/just_my_toonies_worth/2011/01/why-steve-jobs-personal-brand-damages-apple.html about how the personal brand of the head of the company can effect the success of the organization.

Read the Globe article by clicking here also some interesting comments about the title that the journalist chose for the article – perhaps not in the best taste.  


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