Corporate Guide to Blogging

Edelman the global PR company has just produced a very interesting report on blogging - including some great demographic data in terms of who is reading blogs and how often.

If you are thinking of adding a blog as part of building your personal brand you would do well to take a look at this first. Download it here.

Blogging is not the answer for everyone when thinking of building a web presence - if your target audience is Americans over 65 you might want to have a second think!

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