Recently I received a request from someone who attended a speaking event that I did earlier last year. I always offer to help people or answer further questions that they might have on the subject of personal branding. With my past experience in recruitment I also offer to make introductions or share resources, which was what this person was looking for.
It took me a matter of a few seconds to dig out a list of recruiters and other resources relevant to this person's request and I sent an e-mail reply with all the information. This was their immediate reply;
"Thank you very much for such a generous help. It seems that I got a treasure 'box' of recruiter and associated links. I asked for a cup of water and I got a jug of water. You are up to your brand."
I know that there are consultants, experts and 'guru's' who would tell me I am a fool for doing this. It's my time, knowledge and expertise that someone is asking for and that has a price attached to it.
Yes it's on brand for me, it's part of who I am, but I learnt this lesson very early on in my career, it was not the 'right' thing to do, it is the human thing to do.
How does your personal brand overflow?