Do You Have What It Takes To Succeed With Your Linkedin Profile?

Lessons From Tweetstock Summer School 2015 – Lesson #6

"My belief and goal is that every professional in the world should be on a service liked LinkedIn" - Reid Hoffman

2015-08-31 19.21.32

I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now - click here to access my profile.

Like many entrepreneurs John Nemo bootstrapped his business. After a successful communications and PR career he jumped in at the deep end with one client and a month or two of money.

Using LinkedIn he was able to turn that situation and earn over six figures of new income in the next 90 days.

This week is the final in a series of six articles I have written based on my opportunity to attend the annual Tweetstock.ca Conference in June, which was being held for the first time in Hamilton.  I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America.

The wealth of insights and information shared was so rich that I put together a series of articles, each one summarizing a lesson from the six key sessions that I attended.

You can read the first five lessons here;

Lesson #1 The Power of Video – Why Your Brand May Need Vine

Lesson #2 - 5 Social Things You Can Do For Your Brand

Lesson #3 - 8 Steps to Captivating an Audience

Lesson #4 – 4 Steps to Turn Social Media Into a Positive Customer Service Experience 

Lesson #5 - 5 Secrets to Talking on Social Media

On to the final lesson;

Finally, a Powering Up Your LinkedIn Profile Solution That Works - Lesson #6

Like many entrepreneurs John Nemo bootstrapped his business. After a successful communications and PR career he jumped in at the deep end with one client and a month or two of money.

Using LinkedIn he was able to turn that situation and earn over six figures of new income in the next 90 days.

One key area of his profile that he focused on was the Summary section. It was almost an extended version of an elevator pitch;

I help (my customer), achieve (their goals) by providing (product/service).

You have separate capital headings addressing the following;

  • What I Do
  • Why it matters
  • How I do it
  • Why it works
  • What others say
  • What makes me different

It does not have to include all of these but you need enough of a combination to ensure that prospects or potential employers reading it feel that you are the person who can help them or that they must hire.

You can check out the format on my LinkedIn Summary by clicking here.

He also talked about the need to utilize video. It is one of the reasons I have started to shoot my own short personal brand tips videos.

I have been more passive than proactive with my LinkedIn account. I always look to connect with new people that I meet and more recently started to post articles. But beyond that I have not done a great deal.  I have already started to change that following John’s formulas and suggestions.

In fact I invested in his LinkedIn Riches program and have been seeing several changes to relationships and connections that have already started to generate income. You can check out the program here.

Reaching out to new contacts either directly or via Groups led to success for him, but he did emphasize “Your ask equals the amount of trust you have earned so far”.

LinkedIn is still about building relationships.

How are you using LinkedIn in your career or business?

Please note: I reserve the right to delete comments that are offensive or off-topic.