One of the most difficult aspects of living your personal brand is knowing if you are on track. Having gone to the trouble of clearly identifying your brand and then agonized over a clear message you are in immediate danger of stumbling and doing damage to your brand by not continuing to gather feedback.
But you are not going to be able to keep going to a group of clients or peers or employees and ask for that input - they will reach a point when they say enough!
This is where the concept of a mastermind group can prove invaluable.
The whole idea of masterminding is not a new one, Napoleon Hill is credited with the concept almost a century ago. Simply put it is an opportunity to meet on a regular basis with some like minded people and get support and input on what is challenging you.
As more work environments become global or remote there is less interaction on a regular basis and therefore less chance to know if what you are doing is on brand or off.
Set one of your intentions in 2010 to be in a mastermind setting.
- Set out what you would like the mastermind group to achieve.
- Identify who you would like to have in your group (5- 6 people is ideal).
- Invite those people and enroll them in your group.
- Determine a regular meeting day and time (can be phone or in person, usually weekly).
- Agree on a meeting agenda and commitments of the group regarding attendance etc.
If you believe in the benefits of regular input and support then the mastermind process could be one of best things you do for yourself next year.
Have you been in a mastermind group or do you intend to start one? - tell me in the comments section of the blog.