Having lunch the other day with a client at Red Lobster I noticed the following coaster (beer mat to we Brits). All that was on it was a red lobster in some sand and the words "If this coaster is a conversation piece, may we suggest another drink?"
Simple, perhaps not original, but it got a smile from me and actually stimulated a conversation with the small business client as to how they were going to take their marketing message and look for some alternative ways to bring it to the attention of their clients and prospective clients - not a beer coaster, but we are working on some other unusual ideas.
What are you doing to get your message out there?
Where are your clients looking when they may be open to your message?