I noticed so many advertisements and taglines today that focused on YOU;
"The answer is right in front of you"
"Let your bongo out"
"See it your way"
"Build your own vacation"
"Challenge yourself, help millions"
But that of course is when someone else is speaking to you. Make sure when you are communicating your personal brand that you are taking time to focus on the 'other you' - your target audience - after all its not all about you.......you know!