Lance Armstrong – Is His Glass Half Full or Half Empty?

In my latest newsletter I wrote about Lance Armstrongs Seven Personal Branding Tips , which prompted one of my biggest newsletter responses - both positive and negative!

It was interesting to see that for every 5 positive comments there was one negative slight as to his 'clean image' or questioning his true ability based on the fact that he works with in a team environment versus the individual achievements of previous champions such as Merx.

It reminded me that we all have both positive and negative brand attributes - its a fact - it really boils down to do we see the glass as half full or empty - that tends to both then dictate how we view ourselves and how we view the world.

Please note: I reserve the right to delete comments that are offensive or off-topic.