This is a Vuvuzela - the African horn that is being blown incessantly at the World Cup soccer matches, it sounds like a cross between a car horn and a persistent mosquito!
There has been a lot written and said about how annoying it is and that it should be banned - but this is counter to the brand of South Africa as host of the World Cup, I do not see it as any different from European soccer fans continually banging a drum or English soccer fans playing the Colonel Bogey tune at all their games.
There is a cultural connection between the vuvuzela and African celebration, so it would be wrong to change it.
Do you have a connection to a cultural icon, tune or event that could be part of your personal brand?
This week see's a melding of two cultural influences on my personal brand - English soccer, although of course we just got knocked out of the World Cup, but I faithfully flew my St George flags and wore my England soccer shirt for each game.
The second influence is that Thursday is Canada Day, 14 years ago to the day I arrived in Canada and that makes it an extra special day of celebration - Happy Canada Day to all Canadians and Independence Day for the 4th to US readers.
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