In the Toronto Star this past weekend was an entertaining and in some cases insightful look at the next council members. Each had been asked to attend a photo shoot and bring with them one or two objects that would show the electorate who they were.
The new mayor and several councilors refused to attend or even respond, placing a trivial or perhaps fearful emphasis on the exercise. But this actually for many of those that did rise to the 'challenge' enabled them to show sides of their personal brands that perhaps was not known before.
There were a few that seemed a little contrived in their messages, but others displayed strong symbols of their brands through their passions and values. The full article and link to all the photos are here.
So when it comes to your personal brand, what objects would you choose and why?
Take a moment to add your toonies worth.