Still Flying High

After running a personal branding workshop for a corporate client yesterday, I am still excitied by the possibilities that we came out of the day with - and I trust the client is too.

The feedback from the participants was positive and I will be following up with each of them in a few weeks to see if they have implemented the personal branding actions that they said they would - you know how it is when you get back to the office all the other stuff takes over!

Some people question the wisdom of allowing your employees to brand themselves - just take a look at Starbucks or Westjet to see the positive effects you can have on employee engagement and retention by letting indivduals be themselves with in the corporate brand - its powerful stuff!

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