On the first day of Christmas my brand strategist advised to me, to have very clear and focused VP's.
A critical aspect of your personal brand foundation is to appoint the first VP and decide both what you would like to see for the world (your vision) and then also your personal role in that world (purpose - or mission).
Your second VP - Values and Passions are your guiding lights that ensure you keep on track for the long term but more importantly become the beacons that you will not compromise. These are you true underlying motivators that get you fired up when its all heading in the right direction and upset or angry when you have to compromise them or they are challenged.
Take a values exercise by clicking HERE