On the seventh day of Christmas my brand strategist advised to me;
Have a clear PBS,
Know your key strengths,
Know how you are special,
Find out what others think,
Set measurable goals,
and have very clear and focused VP’s.
When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures that and becomes your guiding mantra as you move your personal brand forward. This is your PBS – Personal Brand Statement.