One of the concerns about personal branding, especially if someone has built a significant online presence is that how much of it is controlled or even manufactured? People are starting to ask - who can we trust or believe?
Enter - VIDEO - it's helping to level the playing field a little.
Many times now we are conducting business with people half way around the world who we have never met. We are certainly networking and connecting with people without ever meeting them. If you want to get across who you are in a more personal way and meeting face to face is just not practical, consider putting together a video or two. It gives people:
- A chance to 'see' you personally
- You can explain a little about what you do or how you work
- Your personal brand can be communicated
- It differentiates you from others
If you post the video on the popular sites such as You Tube and Vimeo as well then it also helps raise your online brand, Google seems to like video more and gives it a higher ranking.
As part of our alliance with Reach, the leader in personal branding methodology, we have an affiliate arrangement with a Canadian company videoBio, who offer a professionally developed video for just $299. You can see what they do by clicking here.
And check out my own videoBio below. Let me know what you think.