Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

Toonie-reverse

My approach in life has always been to give, help, inform or support without the expectation of reward - beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position - it's a core part of my brand.

In online forums and other social media I have been signing off 'Just My Toonies Worth" for quite a few years, because frankly, what does a penny or 'two cents' buy you these days? For those of you that do not know the 'toonie' is Canada's nickname for the two dollar coin - it fitted well with my brand too!

You are welcome to the first toonies worth - take the Values Exercise by clicking here, it's a core part of building your core personal brand foundation.

But now I want to take it to the next level and use the reach of social media to continue to give, but to a much wider audience - beyond the borders of Canada.  

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Paulina Callaghan, ABC

    Paul,
    Having just spoken with you about personal branding, I can attest to the fact that you defintely offer more than a “toonies’ worth” of advice. You are clearly an expert in your field and I am eager to put to work the valuable insight and advice that you offered.
    Best,
    Paulina Callaghan, ABC

  • Bryan C Webb, P. Eng.

    Paul…
    I’m very glad you said something to the texter. It was not only disrespectful of the veterans but everyone within the reach of seeing that action.
    Thank you for taking ACTION.
    Bryan C Webb, P. Eng.

  • Paul, I agree with what you did for two reasons. First of all, it was very disrespectful. I think it’s easy to forget what these wonderful people did for us in the past. Secondly, I’m pretty much a ‘go with the flow’ type person until my values are compromised. Then if I don’t react, I keep thinking about what I should have said or done…so good for you for saying something!

  • Paul;
    Thank you for this. It’s interesting how something as basic as “Santa Claus” can refocus us!
    To be honest, I have been having trouble with determining what my “personal brand” is. I have heard the term many times but have struggled to determine my own personal brand!
    With the Santa example, I will now be able to develop it. I believe I was trying to be too “deep” or “detailed.” I now see the “person brand” can be as simple as what people see in me. My intrinsic value. What I “bring to the table.”
    With the “Santa Example” I can really come up with a “personal brand” that speaks to who I am and what I can do for any company.

  • Lucille Blainey

    Paul:
    Good timing. I’m just reading The Seven Slide Solution, Telling your business story effectively in seven slides or less, by Paul Kelly, published in 2005. Will change all my presentations henceforward.

  • Imran M. Ismail

    Paul always surprises my by his generosity. In the past I have mentioned in Paul’s blog ‘Just My Toonies Worth’ that ‘You are up to your brand’ after his generous support in response to my question. Now I have updated my opinion, after my latest interaction with him, and would like to add that ‘You are up to and above your brand’. In every interaction with Paul he always prove that he is clear, consistent and constant as well as conscientious in expressing the core of his brand. Which he very clearly stated in the beginning of his blog ‘Just My Toonies Worth’ –
    “My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it’s a core part of my brand.”