There was an interesting article on the Electronic Recruitment Exchange this week by Kevin Wheeler – No Women at Apple's Top, about the fact that the technology industry in Silicon Valley has the lowest number of women in senior positions (just 9%!) and that Apple, one of the most innovative and forward thinking companies has none!
Many of the women that I work with do not expect (nor want) special or preferential treatment whens its comes to being considered for promotion. But they do expect an employer to be fair.
There are certainly still some inconsistencies when employing women versus men and companies need to continue to work at addressing this. What they seem to be missing in many cases though is the fact that in a wide range of industries women are responsible for a much higher percentage of buying decisions – that alone should be prompting companies to think about getting more women in to the senior roles.
Interested in understanding more about Marketing to Women? – check out these up coming workshops.