Unless you have been on another planet or deep in the rain forests of the Amazon, chances are you have seen, read or heard something about Rob Ford over the last few months. This week saw an end to his reign as Toronto Mayor. But his strong brand still saw him elected back to his old council seat in the west of the city.
It has been widely offered that the winner in Toronto, John Tory, had a much less detailed vision for the city than his main rival Olivia Chow. In fact she was relegated to a distant third place behind a late Rob Ford replacement, his brother Doug. Someone who arguably also had a vision light on details.
In my own city of Hamilton, a former mayor, with the least detailed vision, was elected again, in preference to a very detailed and long campaign from a former councillor, who also fell to 3rd place.
So how important is a Vision when it comes to your personal brand?
Perhaps it can be argued not much. But I think in the short term, media hungry frenzy of an election campaign where soundbites and vague promises seem to win out that might be the case.
But when it comes to building, defining and developing your own personal brand, having a clear and detailed vision is much more critical. It reminds me of a blog post I wrote about golfer Ernie Els back in 2010 and his vision for a charitable foundation. You can read that by clicking here.
An exercise for uncovering your vision in detail is included in the Personal Brand Masterplan a new program that I have just launched, more details to come.
In the meantime you can download and read about a three vision building process from Cameron Herold, former COO of 1-800-Got-Junk, in his opening chapter of his book Double Double - click here.
Have a brandtastic day