A Rae of Sunshine?

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With Bob Rae and several more politicians entering the race for the leadership of the Liberal party it will be interesting to see how this unfolds in terms of the various entrants brands. Rae a former NDP leader has built a reputation as a certain style and type of politician and now he is in effect appealing to a different group – will he be able to rebrand and succeed?

And with currently only one Quebec based entrant how will that geographical bias toward Ontario impact the Liberals next time they go to the polls if they have a Toronto based leader?

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