And The Nominations for Best Personal Brand Are……..

You probably were not on the nominations list for the latest Academy Awards last week. Most of us probably only get as close to the Oscars as watching the nominated movies and the award ceremony.

One of my clients has had the pleasure of going to the Oscars more than once and has been involved in the all important tallying of the votes – apparently it’s not quite as exciting as you might think!

It is one of my annual enjoyable winter pastimes to try and see a few of the nominations before the ceremonies. This year, I question how Mad Max – Fury Road was able to get so many nominations.  And personally I hope Leonardo DiCaprio finally gets the Oscar that he deserves.

One of the best acceptance speeches I have ever seen at the Oscars was a few years ago was by Mathew McConaughey  watch it by clicking here.
He talked of three things that keeps him going: some to look up to, someone to look forward to and someone to chase. The third was himself. 10 years hence. Where does he want to be in 10 years?

You should always be looking ahead at what you want your personal brand to be. You can use feedback from others to help you plan that path.
1. When someone else judges you, ask for examples of when you displayed certain behaviours or actions. Understand the impact of these and how that affects your personal brand or even just the perceptions of your personal brand. Take it as constructive feedback.

2. Take the positives from this feedback and add them to your personal brand documents – bios, brag sheets, portfolio’s etc. These are testimonials – anonymous or not – they are still testimonials and are living ways for people to understand your personal brand and what you are capable of doing.

3. When looking to give feedback to those that report to you, seek the input of others so that you are getting an overall view of someone. You cannot be expected to know everything that everyone in your team is doing every day – so don’t base your judgments only on your observations; seek the counsel of others either formally or informally. You will help your team’s personal brand development by giving them a rounder understanding of their own brands impact.

How have you used the judgment of others to help with your personal brand development?

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