When ever you have to make a presentation it is an opportunity to also communicate your personal brand – but that does not have to be in the use of slides – it might actually be by NOT using slides that you can make your message even stronger and more memorable.
In attending a conference last week I saw the opposite uses of PowerPoint – one that enhanced the presentation, message and ultimately the personal brand of the speaker and the other a lesson in boring your audience or at the very least getting them questioning the accuracy of their last eye exam!
In a 45+ minute keynote the first speaker created buzz, excitement and clear messaging with the use of just 6 slides – and to be honest she probably could have dispensed with those and we would not have noticed.
The 2nd day speaker used predominantly words, black & white and drove a number of poeple to leave – either through relying on slides a crutch versus a tool or the fact that in a room of 500+ trying to read 10 lines on a slide is impossible.
When you next present be mindful of your audience and also ensure that what you are doing is a reflection of your brand and it is memorable for the right reasons.
What do you do in your presentations to make them a reflection of your personal brand? Add your toonies worth.