Are you letting your personal brand slide?

Army powerpoint 

When ever you have to make a presentation it is an opportunity to also communicate your personal brand – but that does not have to be in the use of slides – it might actually be by NOT using slides that you can make your message even stronger and more memorable.

In attending a conference last week I saw the opposite uses of PowerPoint – one that enhanced the presentation, message and ultimately the personal brand of the speaker and the other a lesson in boring your audience or at the very least getting them questioning the accuracy of their last eye exam!

In a 45+ minute keynote the first speaker created buzz, excitement and clear messaging with the use of just 6 slides – and to be honest she probably could have dispensed with those and we would not have noticed.

The 2nd day speaker used predominantly words, black & white and drove a number of poeple to leave – either through relying on slides a crutch versus a tool or the fact that in a room of 500+ trying to read 10 lines on a slide is impossible.

When you next present be mindful of your audience and also ensure that what you are doing is a reflection of your brand and it is memorable for the right reasons.

What do you do in your presentations to make them a reflection of your personal brand? Add your toonies worth.

6 thoughts on “Are you letting your personal brand slide?”

  1. Great point, Paul.
    I just read this excellent article on Slate on a similar theme. It includes some links to good video examples of how to use Powerpoint – or slides in general – the right way, including the now famous Al Gore presentation from ‘An Inconvenient Truth’. Some of his statements may now be discredited… but it was still a great presentation!

  2. Absolutely! Thanks for this Paul, a great example of the KISS principle – less is more.
    I think many of us have overused technology at some time, usually when we lacked confidence in our message, or in our ability to convey our message. I agree that letting that kind of uncertainty get the better of your message will get the better of your audience, and of your brand.

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