Are you offering the unexpected?

It has often been said that breakfast is the most important meal of the day. 


For me, growing up, my Dad always ensured we walked out of the door to school with full stomachs after a 3 course breakfast!

It is certainly one of the meals I always like preparing for company, or when the kids have friends for sleepovers.

On occasion we will have breakfast out. And I do confess to being quite the critic. In fact you can see one of my recent personal brand videos on the subject of a repeated bad breakfast experience here.

What is great is when you get a unexpected pleasant experience – like the breakfast I had this morning. 

The eggs benedict were served on a portobello mushroom, instead of bread, with salsa and fresh fruit. All the dishes being served in the restaurant looked great.

It’s a place I will be going back to for sure and recommending to others. 

The customer service was friendly and efficient, the atmosphere was lively, lots of conversation, the surroundings unique and different. The whole breakfast experience was like a catalyst that started off everyone’s day with optimism and anticipation.

It reminded me of an A.A. Milne piece;

“When you wake up in the morning, Pooh,” said Piglet at last, “what’s the first thing you say to yourself?”

”What’s for breakfast?” said Pooh. “What do you say, Piglet?”

”I say, I wonder what’s going to happen exciting today?” said Piglet.

Pooh nodded thoughtfully. “It’s the same thing,” he said.

When starting the day, and communicating your personal brand, consider taking the unexpected breakfast approach;

1. Offer up something that is above and beyond what anyone else around is doing. We can all deliver a solid performance, but think about how you can wow the recipient with that extra ingredient or idea. 

2. In all interactions and experience of your brand be consistent so that others know what you stand for, you build that positive perception and they tell others.

3. Instil people with an increased energy and excitement having interacted with you and leave them wanting more. 

How can you be the brand that fills them up and satisfies their hunger for what you have to offer?

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