Procrastination, Power Blending, Promise and Personal Branding

Oh, boy, have I been procrastinating!

I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you.

I have had plenty of opportunities to share good examples of personal branding and how it might relate to you, but I didn’t and the person who loses the most is me.

Procrastination is a brand killer – and here is an example of what can happen when you finally get out of that mindset.

Several years ago I ‘invested’ in a Blendtec blender, in part influenced by the hilarious, creative & totally unique “Will It Blend?” YouTube videos from Tom Dickson the founder of the company and also with an impressive 8-year warranty on everything!

You can check out the videos by clicking here, be warned you will end up losing 20 minutes of your life and might even start procrastinating too!


The power of a brand is driven by ‘a unique promise of value’. As with any promise, it’s only as good as delivering on it and recently I had to put it to the test.


Months and months ago I had an issue with the blade becoming loose & leaking. I self-repaired a few times and then finally when it happened again gave up, put it to one side and forgot to do any more. I procrastinated. Fast forward to a few weeks ago and a recently renewed health kick. I finally got around to claiming on the warranty. I had a sinking feeling of a long drawn out process.


One phone call, less than 5 minutes and my claim was approved. 48 hours later I get a knock on the door, a new jar is delivered, no need to prove what I said was true – just recycle the old jar.


Every interaction, every comment, every touch point with YOU is a reflection of your personal brand. Do you deliver on that promise so consistently?

If not how could you start to do so?

My promise to you is to get back on the writing wagon and sharing personal brand lessons more regularly. Let me know if I start to procrastinate again.

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