Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?
Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019
A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?
Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least the first time that the concept of having a personal brand appeared on the business radar. When you Google “Brand Called You” the article still appears at the top of the rankings. Read the article here
Many people still minimize the power of personal branding and some label it as egotistical and ridiculous. The criticism is legitimate towards those who have likened branding yourself to branding a bar of chocolate. In fact, the intention is to show the contrast between a person and a corporation when it comes to branding.
It probably took ten years after that article, for the notion of owning your personal brand to be embraced as an accepted way of managing your career, business, and even life. Celebrity branding has exploded with constant exposure and an unquenchable thirst for more. This leaves many people feeling inadequate unless they too garner the same visibility. Sadly credibility can sometimes take a back seat.
Social media has been both a blessing and curse and can be blamed for some of the hype, expectation, and disdain that personal branding attracts. But fault can also lie at the feet of the ‘gurus’ and experts who tell you to “Fake it until you make it” or encourage you to turn your social media streams into a one-way flow of personally branding me, me, me that should never be turned off.
When it comes to personal branding the one question I always get is
It was at a senior executives networking event a number of years ago that I first heard Dave Howlett speak. His subject and approach intrigued me and even now I can clearly remember his power of 3 philosophy.
What was interesting to me, before that day, on three separate occasions from three different people I had been recommended to hear his talk. This is at the heart of what Dave talks about, the value of someone recommending you, talking highly of you when you are not in the room. As he says “Remember you can’t call yourself a good guy or an amazing woman (only other people can) but you can always act like one.“
Read How to Hog The LinkedIn Limelight with a 3D Profile – Part 2 – click here
Growing up, my lasting memory of cinemas was birthday outings when we got the chance to see 2 full length movies with , bags of popcorn and the usherette at the interval selling mini ice cream tubs with wooden spoons that always made my tongue send shivers down my spine.
What are your lasting memories of the movies?
Fast forward a few decades and now we have movies (professional or amateur) everywhere we look. Streaming movies on demand, access through just about any technology device and a cinema industry that is constantly innovative in order to remain relevant and attractive.
For some of us, even visual stimulation is no longer enough.
If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers? Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you can custom the web address where your LinkedIn profile is placed, it is like your… Read More »The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.
It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000… Read More »This isn’t about me. It’s about YOU.
This is the core message of Gary Vaynerchuk’s latest book Jab, Jab, Jab, Right Hook – How To Tell Your Story in a Noisy, Social World. Although the book is referring to business brands and marketing, the tactics and approach can be applied equally to your own personal brand. either way ignore this book at your peril! Here is my recent quick Amazon.ca review; @GaryVee has done it again… Read More »You Gotta Give Before You Can Ask
With poetic apologies to Theodore Seuss Geisel but I so enjoy reading the original to my daughter I dug out my original birthday tribute to the man. Congratulations! Today is your day. Theodore Seuss Geisel ! It’s your 107th birthday! You have attributes that stand out. Skills that show you’ve paid your dues. You can steer yourself any direction you choose. You’re on your own. And you know what you… Read More »Oh the places your personal brand will go!